Sector Supports

40,000 people throughout Ireland access Carmichael Centre services and supports annually.

Mar
1

Making the News - Media Relations for your Charity

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Carmichael Centre
9:45AM - 1:00PM
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Making the News is designed for staff and volunteers who are responsible for communications in their organisation. It is particularly suited to those who have some public relations skills and experience, but would like to enhance their relationship with media and achieve better impact and coverage.

Outline:

This training session is focused on building the capacity and confidence of participants to engage with local, national and sectoral media to generate interest in their work. The training typically requires a half-day session and includes practical exercises and hands-on support in enhancing your organisation’s relationship with the media and, in turn, achieving media coverage. To ensure the training is as interactive and participatory as possible, we recommend a maximum of 10 trainees for this training module.

Trainer

Martina Quinn
Alice PR & Events

Alice PR & Events was founded in July 2015 by Martina Quinn. In the space of 15 months, the company has grown to employ a team of six, working with over 30 different clients throughout Ireland, including community and voluntary groups, national NGOs, volunteer-led organisations and statutory agencies.

Target Audience: 
It is particularly suited to those who have some public relations skills and experience, but would like to enhance their relationship with media and achieve better impact and coverage.
Outcomes: 

Participants should leave with a better understanding of how to:

  • Find newsworthy stories in your research, campaigns or day-to-day work.
  • Find, support and make the most of case studies.
  • Pitch your story - what do journalists want from you?
  • Three key PR tools: press notice, photo notice, press release.
  • Build effective relationships with journalists and media partners.
Fees: 

Carmichael Centre Resident Members: €60

Other Community Voluntary Charity Organisations: €70

Statutory/Corporate Organisations: €80

Booking Information: 

Book Online Only.